UGC Creator & Content Strategist · Burnaby, BC
High Performance Wellness & Intentional Living
I've spent over a decade in wellness — as a practitioner, a trainer, a clinic assistant, and now a creator. I make content that feels real, grounded, and genuinely informed — because it is.
About Me
Hi, I'm Janelle. I've been in the wellness world since 2013 — first as a Holistic Health Practitioner, then as a Certified Personal Trainer, and for years as a Chiropractic Assistant across three clinics. I've seen how these treatments work from the inside, and I genuinely care about the space I create content in.
When I started creating content, I noticed most wellness UGC feels hollow because the creator is just reading a script. I'm not reading a script — I'm talking about things I've studied, practised, and lived. That comes through on camera in a way that's hard to fake.
I'm currently a BComm and Digital Marketing student, which means I think about content from both sides — the creative and the strategic. I care about how a video looks, but I also care about why it works and who it's speaking to.
Outside of work I'm a mum of two, which makes me a better creator than any course could. I know what it's like to manage a household, make intentional purchases, and be the exact person a brand is trying to reach.
Holistic Health Practitioner
Diploma · 2013
Nutrition · Reiki Level 2 · Acupressure
Certified Personal Trainer
canfitpro · 2020
Movement & Performance
Precision Nutrition L1
2020
Human Optimisation & Macronutrients
Chiropractic Assistant
3 Clinics · 2014–2017
Chiro · Acupuncture · RMT
Shockwave · Red Light · Decompression
Why Work With Me
I'm not going to tell you I'm the best creator out there — I'll let the work do that. But most UGC creators in the wellness space don't have a decade of real health training behind them. That changes what I say on camera, how I say it, and whether your audience trusts it.
| Most UGC Creators | What I bring |
|---|---|
| Read the brief, film the brief | Understand the product deeply enough to go off-script and still be accurate — that's where the best moments happen |
| Generic wellness aesthetic | Specific knowledge of how treatments, supplements, and recovery tools actually work — no overclaiming, no underselling |
| Informal back-and-forth | Clear communication, delivered on time, with proper paperwork — I treat this like the professional relationship it is |
| Trend-based, anyone-could-do-this content | Content rooted in a real wellness lifestyle — I'm the target customer for most brands I work with |
Work Samples
My portfolio spans wellness product demos, clean beauty, supplement content, and intentional lifestyle. Several of these videos reference my personal training and holistic health background on camera. Click any card to watch the full video.
What I Offer
I keep it straightforward. Here's what I deliver on every project — no surprises, no hidden extras. My goal is always to go beyond what's expected rather than make big promises upfront.
Always Included
The Videos
Filmed vertical, edited for platform, captions included. Clean, intentional, and on-brand. I don't send something I wouldn't be proud to put my name on.
Always Included
B-Roll Clips
A set of raw aesthetic clips per shoot — close-ups, product details, lifestyle context. Your team can use these to complement the main video or refresh existing ads without another shoot.
Always Included
Multiple Hook Variations
I film 2–3 different openings for each video. If one hook stops working, you have others ready to go. No extra brief needed — I build this in from the start.
Always Included
A Strategy Note
A short, plain-language note explaining the creative decisions — what the hook is targeting, who the video speaks to. Clarity on the thinking behind the work, not a 10-page document.
Always Included
Organised File Delivery
Everything clearly named and structured so your team can find what they need. Delivered on time, every time.
Always Included
Straightforward Admin
Clear communication from first brief to final delivery. I handle invoicing through my registered business — clean, professional, no chasing required on your end.
✦ Optional Add-On
Hook Testing Library (3×3 Framework)
For brands running active paid campaigns, I can film 3 full hook variations and 3 CTA endings per video — giving your media buyer multiple ad combinations from a single shoot. Available for projects where ad testing is a priority. Just ask.
A note on scope: I'd rather do fewer things really well than stretch myself thin. If your project needs something specific not listed here — extended usage rights, rush timelines, additional formats — just ask. I'll tell you honestly whether I can do it well.
Brand Fit
High Performance Wellness
Recovery · Supplements · Performance
Electrolytes, supplements, recovery tools, nootropics, fitness equipment. I've spent years studying and working in this space — I can speak to it on camera with real confidence and accuracy, without overclaiming.
Intentional Home & Living
Slow Living · Quality · Systems
Premium home, organisation, sleep, and lifestyle brands. I'm a mum of two who thinks carefully about what comes into our home. I don't have to pretend to care about this category — I already do.
Holistic & Clean Beauty
Natural · Ingredient-Conscious · Grounded
Clean beauty, herbal supplements, and naturopathic products. My holistic health training means I understand what's actually in the formula — and I can talk about ingredients with real authority, not just marketing language.
Get In Touch
I got into content creation because I kept watching wellness brands get represented by people who clearly didn't know the space. I know the space. And I know how to make content that feels human and actually moves people to act.
If what you've read here resonates — reach out. The best collaborations start with a simple conversation.
Every project includes:
No hidden tiers. No upsells. This is what I deliver, every time.
Registered Business · Golden Tide Design · Sole Proprietorship · BC
